We are urban developers who focus on connecting people and places.

it is about the people who will inhabit those spaces to live, work, and play.

We believe that real estate development is about more than just sticks and bricks —

We leverage over 30 years of marketing, community relations, public relations, and arts administration experience to help communities reimagine and build sustainable futures, by reviving and preserving their unique histories and legacies.

We are urban developers who focus on connecting people and places.

it is about the people who will inhabit those spaces to live, work, and play.

We believe that real estate development is about more than just sticks and bricks —

We leverage over 30 years of marketing, community relations, public relations, and arts administration experience to help communities reimagine and build sustainable futures, by reviving and preserving their unique histories and legacies.

We are urban developers who focus on connecting people and places.

it is about the people who will inhabit those spaces to live, work, and play.

We believe that real estate development is about more than just sticks and bricks —

We leverage over 30 years of marketing, community relations, public relations, and arts administration experience to help communities reimagine and build sustainable futures, by reviving and preserving their unique histories and legacies.

Leadership Team

CARL P. WEBB, SR.

Partner

CHAUNESTI WEBB

Partner

We have strategic alliances with individuals and organizations across the Southeast region, including:
The Integral Group

The Integral Group

Julie LaValle

Julie LaValle

Peter Cvelich

Peter Cvelich

The Redevelopment Collective advises clients on real estate development and redevelopment projects that drive local economic progress by tapping into the established network of physical, cultural, environmental, civic, and financial assets in the community.

The Redevelopment Collective

  • URBAN DEVELOPMENT CONSULTING

    To understand the significance of Durham’s downtown redevelopment efforts, you must first begin with Greenfire Development. Founded in 2003, Greenfire Real Estate Holdings (formerly Greenfire Development) is a diversified real estate firm that acquired and master-planned the redevelopment of 30 distressed properties in downtown Durham where 80% of the properties overall were underutilized. In addition to serving as a master developer, Greenfire served as a fund manager, asset manager, tax credit developer, and property manager for its diversified portfolio. As a partner in Greenfire Development, Carl was involved in some of downtown Durham’s most notable redevelopment projects including: 21c Museum Hotel/ iconic Hill building, Baldwin Lofts, Durham Kress Condominiums, Rogers Alley, Legacy Tower (NC Mutual building), and the historic Trust building.

  • COMMUNICATIONS STRATEGY

    We know that communications is relationship driven. We assist clients with navigating complex cultural landscapes and developing marketing communications programs that shape a community.

  • ART & ENTERTAINMENT CREATIVE CAPITAL

    Forty/AM finds that culture builds commerce. We work with both performers and their communities so they each realize the greatest benefit from having a vibrant and meaningful creative scene.

OUR SPECIALTIES
  • Provide urban development consulting for cities seeking to revitalize decaying areas, implementing creative solutions for engaging communities
  • Connect businesses and communities to form mutually favorable relationships
  • Create informed communications strategies that support clients in developing key messages for target audiences
  • Consult with start-ups and businesses seeking innovative growth strategies
  • Cultivate and advise artists and arts organizations in audience development, creating environments for art and artists to thrive
  • Facilitate the introductions and make significant connections between individuals and organizations to realize the greatest benefit of collaboration
LANDMARK PROJECTS
We advise a broad range of businesses, nonprofits, governmental agencies, and individuals throughout the Southeast. Following are a few of our landmark projects that include consultation with clients on stakeholder outreach and social capital formation, development of startup and growth strategies, navigation of complex cultural landscapes, and the development of retail and entertainment concepts.

Carl Webb is one of the most innovative thought leaders in the Triangle. His business and marketing savvy helped us position GSK favorably among key stakeholders.

Bob Ingram
Former Vice Chairman of Pharmaceuticals, GlaxoSmithKline

Carl's ability to help corporations develop effective social responsibility programs with measurable results is uncanny! He understands how to help companies make a real difference in the community.

Jack Clayton
Regional President, Wells Fargo Bank

Carl and his team were responsible for government, community and relations for our effort to develop and launch Southpoint Mall. Not only did we receive support of elected officials and opinion leaders, but due to their media efforts we received an enormous amount of media coverage resulting in record one-day sales and traffic numbers during our grand opening day.

Patrick Anderson
Senior General Manager, The Streets at Southpoint
Contact
Reach out to us with your project details and we will get in touch with you right away.
Contact

Carl P. Webb, Sr
Partner

Phone

(919) 294-6794

Email

[email protected]

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