Community development/ marketing communication
Urban Development Consulting
Forty/AM is in the business of people building. We create the spark for people to fully participate in the development process by identifying market opportunities for retail and entertainment concepts.
Community Redevelopment Planning
Forty/AM believes igniting real change begins at a human level. We are experts in stakeholder outreach, with decades of experience working at the center of community. We work with clients seeking to tap into meaningful social capital and form cooperative relationships in the communities they serve.
Communications Strategy
Forty/AM knows communications is relationship driven. We assist clients with navigating complex cultural landscapes and developing programs that shape a community.
Art & Entertainment Creative Capital
Forty/AM finds that culture builds commerce. We work with both performers and their communities so they each realize the greatest benefit from having a vibrant and meaningful creative scene.

About us

Forty/AM advises a broad range of businesses, nonprofits, governmental agencies, and individuals throughout the Southeast. We work with development companies on stakeholder outreach and social capital formation, consult with businesses on start up and growth strategies, identify market opportunities for retail and entertainment concepts, and assist clients in navigating complex cultural landscapes.

Our leadership team

Carl Webb has been involved in several of the largest, most successful real estate development projects in Durham, NC over the past 10 years. A 25-year veteran of the advertising and marketing communications industry, he has developed relationships and delivered powerful communications programs for a portfolio of clients.
Full Bio

Testimonials

“Carl's ability to help corporations develop effective social responsibility programs with measurable results is uncanny! He understands how to help companies make a real difference in the community.”

Jack Clayton

Regional President, Wells Fargo Bank

“Carl Webb is one of the most innovative thought leaders in the Triangle. His business and marketing savvy helped us position GSK favorably among key stakeholders.”

Bob Ingram

Former Vice Chairman of Pharmaceuticals, GlaxoSmithKline

“Carl and his team were responsible for government, community and relations for our effort to develop and launch Southpoint Mall. Not only did we receive support of elected officials and opinion leaders, but due to their media efforts we received an enormous amount of media coverage resulting in record one-day sales and traffic numbers during our grand opening day.”

Patrick Anderson

Senior General Manager, The Streets at Southpoint