Carl P. Webb

Forty/AM is led by Carl Webb, a 30-year entrepreneur, expert marketing communications strategist and urban developer. A native of Durham, NC, Carl has developed relationships and delivered powerful communications programs for a portfolio of clients and projects, including the most successful real estate development projects in Durham over the past decade. Previously as a partner in Greenfire Development, a Durham, NC-based community development company founded in 2003, Carl has negotiated public-private partnerships, having assisted with the acquisition and redevelopment of over 20 properties in downtown Durham. With a focus on revitalization of under-utilized and historic city-centered properties, Carl’s partnership in Greenfire Development boasts signature downtown Durham projects including Baldwin Lofts, Durham Kress Condominiums, Rogers Alley, Legacy Tower (NC Mutual building), the historic Hill building and 21c Museum Hotel.

Prior to joining Greenfire Development, Carl was co-founder of Webb Patterson Communications, leading the firm’s efforts to develop a portfolio of real estate development clients, including the American Tobacco Complex, the Streets at Southpoint, the Campus Crossing student housing development at NCCU, and Durham’s HOPE VI residential redevelopment. Other prominent clients included GlaxoSmithKline, Merck, Allergan, Duke University, and First Citizens Bank. Prior to Webb Patterson, Carl was the owner of Advertising Communications, a marketing communications firm that produced advertising and creative materials for clients such as McDonald’s, UNC Hospitals, and North Carolina Central University.

Carl has held leadership positions in various community organizations such as Men of Vision, Downtown Durham Inc., Urban Ministries, Research Triangle Regional Partnership, and the Durham Roundtable. He also serves on the Wells Fargo regional board of advisors.

Carl attended North Carolina Central University and graduated from the Art Institute of Atlanta. He graduated from Leadership Triangle and Leadership North Carolina, as well as the minority business executive program at Dartmouth’s Tuck School of Business.